Retail Displays & Branding
At HH Global, I developed retail display graphics from concept to production-ready artwork, creating dielines, print files, mockups, and final assets for in-store POP and POS displays. I also collaborated closely with structural designers to bring display concepts to life.
ROLE
PROBLEM
Designed graphics for a variety of countertop and floor displays across multiple consumer brands, balancing brand consistency, production requirements, and retail visibility.
RESULTS
Problem
The initial challenge was turning my concept for a dimensional heart arch into a functional retail display. Working alongside structural designers, I refined the idea through sketches and revisions to ensure it could support the product, and meet the client's vision.
Concept Exploration
After initial concepting and basic sketches, I developed the concept into digital mockups and refined the design through multiple rounds of client feedback. The display evolved from a full-pallet concept into a half-pallet. This brought the structure closer to the client's vision while maintaining the original creative direction.
In Conclusion
The completed display was manufactured and installed in retail locations globally for Lindt's Valentine's Day campaign, bringing the original concept to life as a customer-facing display. The final execution maintained the intended visual impact while creating an engaging in-store experience.
