Packaging & Card Design
HerStride is a fictional sports publication created to celebrate women in sports through bold editorial design and compelling visual storytelling. The project focused on building a cohesive brand from the ground up, combining a strong visual identity with publication design and promotional assets to create an engaging, recognizable experience across print and digital media.
ROLE
PROBLEM
Developed a complete playing card concept centered around a vintage Christmas snow globe theme, designing elements from the packaging to the card faces and backs. Through cohesive illustration, typography, and color choices, I focused on creating a nostalgic holiday experience that connected each component as part of one collection.
RESULTS
Problem
The goal was to design a vintage inspired Snow Globe deck that avoided repetitive card designs while maintaining a consistent visual style. This required transitioning from existing artwork to custom illustrations that better captured the desired direction.
Concept Exploration
As I worked on my design, I explored a wide range of layouts, color palettes, and illustration styles through multiple design iterations. Each revision refined the visual direction and helped shape the final deck.
In Conclusion
By the end of this project, I developed a cohesive snow globe–themed holiday card collection, including the tuck case, card faces, and card backs, taking the designs from initial concepting and illustration through final production-ready files. This project taught me the importance of creating a unified collection and paying close attention to every detail throughout the design process. The final packaging features bronze foil accents that enhance the premium feel and help the product stand out on the shelf. This was one of my favorite projects because it challenged me to think holistically about branding, illustration, and production, and I'm very proud of the final result!
