Personal Branding Project
This project was a personal creative endeavor that was not officially associated with Life Water, but was inspired by the brand. I designed graphics using an Earth collage I created from magazine clippings, reflecting the brand's connection to nature and aligning with my aesthetic vision for the project.
How it started
I began by researching inspiration of Life Water products to get myself familiarized with the brand. Then I sketched out ideas and themes of the Earth and how we as humans need to realize that the Earth is in danger. I used the sketch that would best fit the Life Water brand identity and from there I went on to design various products for the brand.
Process
After sketching, I made a physical collage out of magazine clippings and went into Illustrator to incorporate the idea of the Earth melting from my initial sketch in a way that can raise awareness on saving the planet which fits the branding identity of Life Water. I also went into Photoshop and incorporated my design onto a bottle that matched the identity of Life Water.
Final
Bottom Line
I wanted to focus on the persona of Life Water the brand. I decided to come up with a tagline to implement to accompany my design. When I went back and created social media graphics I used this tagline to bring my design to life. This whole project turned into branding for Life Water with graphics for a bottle design, social media, and even merchandise.
