Designed a fictional sports publication titled HerStride, focusing on women in sports. I started by creating a logomark, then developed the overall identity, including the magazine cover and multiple spreads. The publication’s goal was to highlight and celebrate the achievements of women in the sports world, offering a fresh perspective within the sports media landscape. 

For this project, my team and I redesigned the Craigslist website. Our biggest focus was on accessibility, navigation, and usability, especially for older users and those who are less experienced internet users. We identified key issues such as poor hierarchy, small buttons, confusing navigation, and redundant filters. Our solution brought clarity, larger and more legible typography, simplified layouts, and intuitive navigation to create a more user-friendly experience.

This project focused on creating a new brand identity for RUIDOFEST, a Latin music festival. I designed a bold, adaptable logo system featuring vibrant colors and expressive type, then applied it across social media, posters, and large-scale advertising. The final identity captures the festival’s energy while staying versatile for both digital and print use.

Created a poster series for an event featuring speakers who discuss their backgrounds and their artwork. I had to conduct research and come up with variations. All speakers in the exhibition are artists who use music to express themselves uniquely and excitingly, this was my biggest inspiration.

This project was a personal creative endeavor that was not officially associated with Life Water, but was inspired by the brand. I designed graphics using an Earth collage I created from magazine clippings, reflecting the brand's connection to nature and aligning with my aesthetic vision for the project.