Publication Design
Designed a fictional sports publication titled HerStride, focusing on women in sports. I started by creating a logomark, then developed the overall identity, including the magazine cover and multiple spreads. The publication’s goal was to highlight and celebrate the achievements of women in the sports world, offering a fresh perspective within the sports media landscape.
How it started
The first part of this project focused on designing a logomark for my publication. After extensive ideation and iteration, I developed a bold logomark that captures the essence of HerStride, a publication that celebrates female athletes. I chose a strong typeface to symbolize the female athletes featured reflecting qualities like balance, strength,and agility. By refining parts of this typeface I ended up with an appropriate logomark.
Final Logomark
Process
After finalizing the logomark, I moved on to designing the spreads for the publication. I began by experimenting with various grid systems until I decided on the correct one for my content. Next, I selected, legible, fitting typefaces for the body copy and ensured that the images and text worked cohesively. The process then involved refining and iterating until everything came together.
Final
Final Promotional Video
Bottom Line
The final result is a publication where typography and imagery work in harmony, guided by design principles to create a visually compelling and successful publication.
